“Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.” -Taylor Swift
With its eclectic and traditional aesthetic, Wonderstruck draws inspiration from Taylor’s personal life experiences, making every element of the brand authentic. The name Wonderstruck comes from the song “Enchanted” on Taylor’s current album, Speak Now.
Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor hopes to capture this feeling in her fragrance.
“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.” – Taylor Swift
Wonderstruck is a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence. Created by Taylor with perfumer Olivier Gillotin of Givaudan, inspiration came from Taylor’s favorite memories and scents. Wonderstruck is a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.